Core Brand
M T O F is a creative project directed by fashion designer duo Eleonora Abbate and Alessia Beraldin. The brand, which specializes in knitwear, was born in response to a business need to use stocked and unused yarns, otherwise destined for abandonment in warehouses and then for pulping. M T O F’s knitwear mixes a world of fine yarns and high production specialization with a fresh, unpredictable design, never the same, but with a precise identity that stands against passing trends.
Founders
M T O F is designed and produced within the knitting mill in which it was born, MF1 s.r.l., a manufacturer of knitwear since 1974 and located in Valeggio sul Mincio (VR). When asked by Mario Foroni and Paola Titoni, founders of MF1 and M T O F, to somehow employ the yarns that the company accumulates in stock at the end of production, Eleonora and Alessia responded by building the idea and the message that M T O F wants to send. That is, a sustainable solution to transform company leftovers into knitwear collections, through know-how of techniques and sophisticated design.
Creative Direction
Eleonora Abbate and Alessia Beraldin first met in the knitwear factory’s sample development department, and then became the creative duo that runs M T O F. The two designers thus combined their knowledge in management, fashion design and creative direction with their heated sensitivity to materials and created the brand’s dynamic and dense universe. Underlying the duo’s creative design is a meticulous selection of yarns in stock, a careful and precise study of combinations of them, and a genuine idea that nothing ever goes to waste.